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A Kreluna concept · not client work

BEHIND THE DESIGN / App / beauty

AuraA clear direction for time spent on self-care.

An imaginary beauty salon where treatments and bookings come together in a soft yet distinctive visual identity.

Why these colors and this structure? Explore the projects
Aura concept image
Image created for the demo · Fictional business
THE IMPRESSION WE WANT TO CREATE
«I can take some time for myself and choose a treatment at my own pace.»

Who it is for
People exploring beauty treatments who want to book an appointment.

A design intention, not a promise
This is the intention behind the design. Perception also depends on the audience, content, and service. It is not a result measured through testing or market research.

02 / CHOOSING THE COLORS

More than a palette.
A clear message.

For each color: its inspiration, the impression we want to create, and its role in the interface.

Soft pink

#F3E6E4
Why we chose it
It draws on the soft tones in the photography and sets the stage for the editorial content.
What we want to communicate
Warmth and gentleness.
Where it is used
The light background of the introduction and navigation.

Plum

#59334A
Why we chose it
It adds depth to the pink and makes the identity more distinctive.
What we want to communicate
Care and character, without feeling childish.
Where it is used
Headings and actions on the light background.

Eggplant

#301C2A
Why we chose it
It creates an intimate backdrop for the treatments.
What we want to communicate
A more intimate setting than the introductory section.
Where it is used
The treatment area and dark surfaces.

Mauve

#CDA7BE
Why we chose it
It connects the light and dark areas with an intermediate shade.
What we want to communicate
Continuity and attention to detail.
Where it is used
Numbers and small accents on the cards.

Colors have no universal meaning and do not guarantee sales. Here, the associations are grounded in the imagery and the project's identity. Contrast, interaction states, and readability must be checked in actual use.

03 / TYPE AND IMAGERY

The tone comes through
in the details, too.

Georgia + system font

Serif headings and italic details create an editorial feel. Labels, prices, and availability use a sans-serif font to keep choices clear.

The photography

The arched photograph creates a visual entrance distinct from Corto's. Treatment cards then focus attention on the service, duration, and price.

Visual detail from the Aura project
Concept imagery, not photography from a client project.
04 / PAGES AND USER JOURNEY

Every page has a purpose.

The structure separates information and guides decisions. In apps, these sections represent screens or steps, not necessarily separate web addresses.

  1. 01

    Home and treatments

    The photography introduces the salon's atmosphere; the cards make it easy to compare treatments and move on to booking.

  2. 02

    Treatment and specialist

    The first screen identifies the service and the specialist before asking you to choose a time.

  3. 03

    Day and time

    The demo calendar is separate from the treatments so users can make one decision at a time.

  4. 04

    Summary

    It brings together the service, specialist, time, and price before the simulated confirmation.

  5. 05

    Appointments

    The summary saved in the demo lets you try editing and canceling an appointment.

The main user journey

  1. 01Explore the treatments
  2. 02Choose a service and specialist
  3. 03Choose a time
  4. 04Review the appointment
THE NEXT STEP

Want a project designed this way?

Tell us about your business and what you want to achieve. Together, we will define a starting point, with scope, timeline, and costs agreed on before work begins.