A defined goal
Calls, contact forms, directions, bookings or website traffic: we choose a measurable goal together before spending.
Google Ads for local businesses: ads on Google Search and Maps.
Looking for an agency for Google Ads or local Search campaigns? We set up clearly defined campaigns around a concrete goal — calls, requests, bookings or website visits — and optimize them with regular reporting. The advertising budget (ad spend) remains separate from management fees.
We are based in Montecatini Terme: we work with businesses in Valdinievole and Tuscany, and remotely throughout Italy.
When advertising on Google makes sense
SEO works on organic search visibility over time. Google Ads reaches people already searching for a service in your area and displays ads above or alongside search results. It complements a clear website and a solid offer; it does not replace them.
Audience and creative
We define keywords, geographic areas and match types, and prepare headlines, descriptions and extensions suited to Search, within the package limits.
Spending control
You set the daily or monthly budget in Google Ads. We manage the campaigns, weekly optimization and reporting, without promising a fixed number of sales.
HOW WE WORK
From brief to live campaign.
The process is straightforward: understand what to promote, set up tracking and campaigns, then optimize using the available data.
- 01Brief and priorities
Services to promote, target area, approximate management and media budgets, and available materials (photos, offers, landing page or profile).
- 02Account and tracking
Google Ads account and, where useful, Google Analytics / permitted conversion tracking: essential events linked to the goal.
- 03Launch and optimization
Up to 2 Google Ads campaigns, weekly checks, and adjustments to keywords, ads and bids within the agreed scope.
- 04Monthly report
Spend, key results (clicks, calls, leads or conversions when trackable) and next steps. No invented metrics.
What it costs and what is included
Prices exclude any applicable VAT. They follow the package Advertising campaigns and the pricing on Pricing: one platform (Google Ads here), one goal and advertising spend of up to €1,500 per month. The quote confirms scope, timeline and terms before work begins.
Google Ads management
first month from €740
Then from €350/month + advertising budget (ad spend)
Google Ads campaigns (Search and, if agreed, Maps or Performance Max) for local businesses and companies that want organized, measured advertising.
- First month: from €390 for setup and checks on permitted tracking + from €350 for management
- Up to 2 Google Ads campaigns; required materials and landing pages agreed before launch
- Weekly checks and optimization
- Monthly report with spend, clicks and measurable results when tracking is available and permitted
Keep in mind: The advertising budget is in addition to management fees and is paid directly to Google. Landing pages, videos, photo shoots and additional creative assets are not included. Meta Ads, multiple platforms or media budgets above €1,500/month require a dedicated quote. We monitor results without guaranteeing a number of sales or leads.
What is included vs. what you pay Meta
budget clarity
Two separate items, always.
- Included in management: setup, campaign structure, optimization, reporting and discussions about the plan
- Not included: ad spend (Google advertising credit), Google VAT if applicable, and third-party tools not agreed on
- Outside the package: ongoing organic SEO, Meta Ads, website rebuilding and advanced video creative
- For Facebook/Instagram Ads, see Meta Ads; for organic SEO, see SEO and marketing
Transparency: we do not invent case studies or customer numbers. Our proposal specifies the work and its limits; results depend on the offer, creative, market and budget.
Service area
We operate from Montecatini Terme (PT), Viale Dante Alighieri 3. We support businesses in Valdinievole, in Tuscany and, remotely, throughout Italy. Campaigns can target your local service area or a wider region, based on the brief.
Frequently asked questions about Google Ads
What is Google Ads, and how does it help a local business?
Google Ads is Google's advertising platform. For a local business, its main purpose is to show ads to people searching for services or products in your area on Google Search and, where useful, Maps.
Is the advertising budget included in management?
No. Management starts at €740 for the first month, then from €350/month for one platform (Google Ads). The client pays advertising spend directly to Google from the first month; it is not included in the management fee.
What does the first month of Google Ads include?
It includes initial setup, checks on permitted tracking, setup of up to 2 Google Ads campaigns and the first month of management. As a guide: from €390 for setup and tracking + from €350 for management, for a total starting at €740 in the first month, excluding any applicable VAT.
Which areas do you serve?
We are based in Montecatini Terme. We work with businesses in Valdinievole and Tuscany, and remotely throughout Italy. Campaigns can target local, regional or national areas based on the agreed goal.
Do you guarantee clicks, calls or a cost per lead?
No. We monitor spend, clicks, calls and conversions when tracking is available and permitted, and optimize the campaigns. Results and cost per contact depend on the offer, keyword competition, market and budget: they are not guaranteed.
Do I also need SEO or a website?
Google Ads is separate from organic SEO and website development. It often helps to have a clear page or contact channel to send people to; if needed, we can assess SEO and marketing, Meta Ads or an update to your website.
Let's talk on WhatsApp or through the form
For a useful proposal, tell us which services you want to promote, the target area, approximate management and media budgets, and whether you already have a Google Ads account or a Pixel. Or contact us directly:
- What you want to promote and in which area
- Goal (messages, calls, bookings, website visits)
- Separate management and advertising budgets
- Photos, offers and account access already available
Do not send passwords or your customers' personal data. We will agree on any necessary access later.