Natural ivory
#F7F4EF- Why we chose it
- It echoes the soft light of the interiors and gives photographs and text room to breathe.
- What we want to communicate
- Warmth, calm, and simplicity.
- Where it is used
- The main background and storytelling sections.
A Kreluna concept · not client work
BEHIND THE DESIGN / Website / B&Bs and vacation rentals
Casa LieveA stay to look forward to, a booking that is easy to start.
A concept for B&Bs and vacation rentals that brings rooms, atmosphere, and the local area into a cohesive story. The journey moves from first impressions to checking availability, keeping inspiration and practical information distinct.
Why these colors and this structure? Explore the projects
«I could slow down here, feel at ease, and plan my stay without the hassle.»
Who it is for
Travelers looking for an intimate place to stay, and B&B or vacation rental owners interested in receiving direct inquiries.
A design intention, not a promise
This is the intention behind the design. Perception also depends on the audience, content, and service. It is not a result measured through testing or market research.
More than a palette.
A clear message.
For each color: its inspiration, the impression we want to create, and its role in the interface.
Olive green
#4C5730- Why we chose it
- It visually connects the house to the landscape and contrasts with the lighter tones.
- What we want to communicate
- Nature, authenticity, and a distinctive direction.
- Where it is used
- Booking buttons, icons, and brand details.
Ink
#20201D- Why we chose it
- It is softer than pure black and keeps longer passages easy to read.
- What we want to communicate
- Understated elegance and clarity.
- Where it is used
- Headings, body text, and navigation.
Warm stone
#CBB99A- Why we chose it
- It recalls the walls, linen, and materials in the photographs.
- What we want to communicate
- Continuity between the visual identity and the place.
- Where it is used
- Accents, borders, and supporting colors.
Colors have no universal meaning and do not guarantee sales. Here, the associations are grounded in the imagery and the project's identity. Contrast, interaction states, and readability must be checked in actual use.
03 / TYPE AND IMAGERYThe tone comes through
The tone comes through
in the details, too.
Georgia and serif typefaces
The editorial typeface adds warmth to the story and makes Casa Lieve feel like a place with a history, rather than an impersonal listing. Labels and controls use a simple font to remain easy to understand.
The photography
The room, terrace, and table show different moments of the same experience. Tones, materials, and lighting stay consistent so they do not suggest different properties.
Every page has a purpose.
The structure separates information and guides decisions. In apps, these sections represent screens or steps, not necessarily separate web addresses.
- 01
First impressions and inspiration
The room and landscape help visitors imagine their stay before introducing the details.
- 02
Availability
Dates and guest numbers turn interest into a first concrete step.
- 03
The house and the stay
The room, breakfast, and terrace answer questions about comfort and atmosphere.
- 04
Around the area
Walks, villages, and local flavors add to the appeal of a stay.
- 05
Contact
The demo leads to WhatsApp, email, or Lumi to discuss a similar project.
The main user journey
- 01Imagine your stay
- 02Choose dates and guests
- 03Explore the house and the area
- 04Start an inquiry
Want a project designed this way?
Tell us about your business and what you want to achieve. Together, we will define a starting point, with scope, timeline, and costs agreed on before work begins.