Warm black
#120F0C- Why we chose it
- It echoes the salon's shadows and dark furnishings.
- What we want to communicate
- An understated, intimate, considered presence.
- Where it is used
- The main background, allowing imagery and content to stand out.
A Kreluna concept · not client work
BEHIND THE DESIGN / App / barbershop
CortoThe character of a place, in an everyday ritual.
A welcoming barber club with attention to detail. The salon's identity carries through the booking experience without obscuring services, people, or prices.
Why these colors and this structure? Explore the projects
«I can see the care that goes into this place, the style feels right, and I know how to book.»
Who it is for
People choosing a service and a professional for a haircut or beard trim.
A design intention, not a promise
This is the intention behind the design. Perception also depends on the audience, content, and service. It is not a result measured through testing or market research.
More than a palette.
A clear message.
For each color: its inspiration, the impression we want to create, and its role in the interface.
Deep brown
#28211B- Why we chose it
- It recalls the wood and leather in the interior.
- What we want to communicate
- Warmth and continuity with a physical place.
- Where it is used
- Secondary surfaces that stand apart from the background.
Sand
#D2BFA6- Why we chose it
- It draws on the warm light and details in the photographs.
- What we want to communicate
- Quiet elegance, without a cold feel.
- Where it is used
- The Book button and highlighted accents.
Ivory
#F4EEE6- Why we chose it
- It complements the warm palette without introducing a cool white.
- What we want to communicate
- Visual softness and consistency.
- Where it is used
- Headings and text on the dark background.
Colors have no universal meaning and do not guarantee sales. Here, the associations are grounded in the imagery and the project's identity. Contrast, interaction states, and readability must be checked in actual use.
03 / TYPE AND IMAGERYThe tone comes through
The tone comes through
in the details, too.
Palatino / Georgia + system font
The serif lettering in the name and headings evokes classic editorial design. Practical information uses the system font to distinguish brand expression from service details.
The photography
The interior conveys the atmosphere; portraits identify the professionals available to book. The transparent panel keeps the salon visible behind the message.
Every page has a purpose.
The structure separates information and guides decisions. In apps, these sections represent screens or steps, not necessarily separate web addresses.
- 01
Home
The opening brings together identity, atmosphere, and the Book button. The team and price list let visitors start with either a person or a service.
- 02
Service and professional
The first step brings together the service, duration, price, and barber to make the choice clear.
- 03
Date and time
The second step separates demo availability from the choice of treatment.
- 04
Summary and confirmation
The third step brings the choices together before the simulated confirmation.
- 05
My appointments
Being able to find, edit, or cancel an appointment keeps the journey clear even after confirmation.
The main user journey
- 01Explore the salon
- 02Choose a service and specialist
- 03Select a date and time
- 04Review and confirm
Want a project designed this way?
Tell us about your business and what you want to achieve. Together, we will define a starting point, with scope, timeline, and costs agreed on before work begins.