Paper
#F8F6F0- Why we chose it
- It lets ceramic textures and product colors stand out.
- What we want to communicate
- A bright presentation with the feel of a carefully curated catalog.
- Where it is used
- The main background.
A Kreluna concept · not client work
BEHIND THE DESIGN / Website / objects and design
FormaObjects take center stage, with color as a signature.
An imaginary home goods store. Lifestyle photography and informative product cards work together to tell the story of each object's shape, materials, and use.
Why these colors and this structure? Explore the projects
«This feels like a carefully chosen collection. I can appreciate each object and understand its features.»
Who it is for
People looking for home goods who want to assess their style, materials, and dimensions.
A design intention, not a promise
This is the intention behind the design. Perception also depends on the audience, content, and service. It is not a result measured through testing or market research.
More than a palette.
A clear message.
For each color: its inspiration, the impression we want to create, and its role in the interface.
Cobalt
#2544D3- Why we chose it
- It echoes the blue vase and introduces a distinctive signature.
- What we want to communicate
- Energy and contemporary personality.
- Where it is used
- Links, accents, and actions.
Charcoal
#222621- Why we chose it
- It balances the blue with an understated dark foundation.
- What we want to communicate
- Order and substance.
- Where it is used
- Main text.
Paper green
#E9ECDD- Why we chose it
- It offers a break from the main background.
- What we want to communicate
- A gentle connection to materials and everyday life.
- Where it is used
- The manifesto and care instructions.
Colors have no universal meaning and do not guarantee sales. Here, the associations are grounded in the imagery and the project's identity. Contrast, interaction states, and readability must be checked in actual use.
03 / TYPE AND IMAGERYThe tone comes through
The tone comes through
in the details, too.
Arial + Georgia
Large introductory sans-serif headings create a contemporary presence. Georgia adds an editorial note to object names and details.
The photography
Lifestyle scenes show how objects fit into a space; isolated images make comparison easier. Not every page needs to use photographs at the same scale.
Every page has a purpose.
The structure separates information and guides decisions. In apps, these sections represent screens or steps, not necessarily separate web addresses.
- 01
Home
The setting and selected objects provide an introduction and a direct route to the collection.
- 02
The collection
It brings the objects together so visitors can explore the selection with names and prices in view.
- 03
Blue Vase / Ivory Bowl / Ochre Plate
Each product page shows an image, description, material, dimensions, and finish. Quantity selection and inquiries are simulated.
- 04
Our story
It adds context to the store's identity beyond individual products.
- 05
Contact us
A separate path for questions and inquiries. The demo form does not send messages.
- 06
About the demo
It makes clear that the products, prices, and actions are for demonstration purposes.
The main user journey
- 01Explore the selection
- 02View an object
- 03Read about materials and dimensions
- 04Try an inquiry
Want a project designed this way?
Tell us about your business and what you want to achieve. Together, we will define a starting point, with scope, timeline, and costs agreed on before work begins.