Warm ivory
#FAF5EE- Why we chose it
- It gives the garments' colors and textures room to stand out.
- What we want to communicate
- A bright, carefully considered presentation.
- Where it is used
- The catalog and product page backgrounds.
A Kreluna concept · not client work
BEHIND THE DESIGN / App / women's fashion
Velia AtelierA boutique to explore, not just a catalog.
A women's fashion concept with an editorial approach: showcasing dresses, tailoring, and lingerie while keeping prices, sizes, and the shopping journey clear.
Why these colors and this structure? Explore the projects
«This selection has a distinct style. I can look through the pieces and choose thoughtfully.»
Who it is for
People interested in a curated selection of women's clothing and a guided shopping experience.
A design intention, not a promise
This is the intention behind the design. Perception also depends on the audience, content, and service. It is not a result measured through testing or market research.
More than a palette.
A clear message.
For each color: its inspiration, the impression we want to create, and its role in the interface.
Burgundy
#772F40- Why we chose it
- It echoes the collection's warm tones and creates a distinctive accent.
- What we want to communicate
- Character and sophistication without relying entirely on black.
- Where it is used
- Buttons, selections, and highlighted prices.
Rose brown
#39272B- Why we chose it
- It connects readable text with the burgundy palette.
- What we want to communicate
- Consistency and restraint.
- Where it is used
- Main text on the light surface.
Neutral blush
#EEE3DC- Why we chose it
- It separates layers with a subtle variation.
- What we want to communicate
- Softness and editorial continuity.
- Where it is used
- Secondary surfaces and palette details.
Colors have no universal meaning and do not guarantee sales. Here, the associations are grounded in the imagery and the project's identity. Contrast, interaction states, and readability must be checked in actual use.
03 / TYPE AND IMAGERYThe tone comes through
The tone comes through
in the details, too.
Georgia + system font
Serif type gives the headings a magazine-like character. Prices, sizes, filters, and the cart use a practical sans-serif font.
The photography
Large, aligned photographs showcase the garments. The opening campaign introduces the style; the grid and details allow for a more concrete comparison.
Every page has a purpose.
The structure separates information and guides decisions. In apps, these sections represent screens or steps, not necessarily separate web addresses.
- 01
Collection
The campaign introduces the identity; filters and the grid move visitors from inspiration to selection.
- 02
Garment details
Photos, description, price, and size bring together the information needed before adding an item.
- 03
Favorites
They let users set aside pieces to revisit without confusing them with items ready to purchase.
- 04
Shopping bag
Quantities and totals make the selection visible.
- 05
Simulated confirmation
It completes the journey with a summary, without real charges or shipments.
The main user journey
- 01Discover the collection
- 02View a piece
- 03Choose a size
- 04Review the shopping bag
Want a project designed this way?
Tell us about your business and what you want to achieve. Together, we will define a starting point, with scope, timeline, and costs agreed on before work begins.