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GUIDE / LOCAL SEO

Get found
in the area you actually serve.

For a local business, repeating the city name is not enough. Google and people look for consistent details, useful pages, an authentic reputation, and evidence that the service really exists.

ESSENTIAL CHECKLIST

Six elements
to keep consistent.

Google Business Profile

Your category, description, address or service area, phone number, hours, website, and photographs should reflect the real business.

Business details

Write your name, address, phone number, and company details consistently on the website and in reliable citations.

A useful local page

It should explain the service, intended audience, way of working, actual location, and next step. Changing only the city name does not add value.

Authentic reviews

Ask after real experiences, without buying reviews or requiring specific wording. Respond with useful information and without publishing customer data.

Citations and links

Associations, partners, suppliers, customers, and local media can provide credible signals only when the relationship is real and verifiable.

Measurement

Search Console, profile statistics, and received inquiries help distinguish impressions, visits, calls, and actual contacts.

MONTECATINI AND VALDINIEVOLE

One real location,
clearly stated service areas.

Kreluna has a single location in Montecatini Terme. The pages for Valdinievole, Monsummano Terme, and Pescia describe how the service is delivered without pretending there are offices in those towns. The same principle applies to every business: the location, service area, and meeting options should be clear and verifiable.

A FREE FOUR-WEEK PLAN

First, the foundation.
Then, genuine signals.

Week 1 · Presence

Check the name, category, address, phone number, hours, website, and services on your Google Business Profile. They should match the information published on your website.

Week 2 · Indexing

Check the main service page in Search Console, run the live URL test, request indexing, and make sure the sitemap has no errors.

Week 3 · Reputation

Ask for a review only from real customers after a completed experience. Do not suggest a rating or text to copy. Invite the person to describe the service and outcome in their own words.

Week 4 · Measurement

Record queries, impressions, clicks, average position, and received inquiries. Compare equivalent periods and choose which page to improve based on data, not personal impressions.

AUTHENTIC REVIEWS

A simple request,
without steering the reviewer.

Suggested message after real work: “Hi, thank you for choosing Kreluna. If you would like to, you can share your experience in your own words on our Google profile. Your feedback helps other businesses understand how we work.”

Do not offer rewards, discounts, or benefits in exchange for a review, and do not ask only customers you expect to be satisfied. Respond professionally without mentioning confidential data or unauthorized project details.

WHAT NOT TO PROMISE

No ranking
can be guaranteed.

Indexing and rankings depend on competition, authority, quality, distance, and Google updates. Professional work improves clarity, accessibility, consistency, and measurement. It does not sell a guaranteed first place.

KRELUNA SOFTWARE

From uncertainty to a clear scope.

Tell us about your business, goal, and current tools. The first response helps identify missing information and which path is worth exploring.