Tell us what you want to achieve
We start with your business, customers, services, offers and tone of voice. We do not publish generic content that could belong to anyone.
SEO, GEO and digital marketing
Kreluna Software offers SEO and GEO services to improve website visibility in search engines and make content clearer for AI-generated answers. We work on technical accessibility, business information and useful content. Local presence, advertising campaigns and social media complement this work according to the project’s goals.
We are based in Montecatini Terme: services are available in Valdinievole and Tuscany, as well as remotely throughout Italy.
See how we work with businesses throughout Italy
For paid campaigns, explore Meta Ads for Facebook and Instagram or Google Ads for advertising on Google.
HOW IT REALLY WORKS
From people's searches to your website.
We do not add words at random. We choose relevant searches, improve the pages that should answer those questions and check whether Google starts showing them more often and higher in results.
- 01Understand what people search for
Services, locations, search intent and competitors define the priorities.
- 02Make the page useful
Titles, copy, images, links, speed and local presence work together.
- 03Measure and improve
Search Console shows searches, impressions, clicks and average position: these are the starting point for the report.
GEO: help AI systems understand your business.
Generative Engine Optimization focuses on the information that explains who you are, what you offer and whom you serve. Kreluna’s GEO service covers activities defined in the quote based on your website and the pages that need improvement:
- Check that search crawlers can access the pages.
- Create precise content and answers about services, pricing, inclusions and projects.
- Align structured data with the information visible on the website.
- Identify authors, sources and links that make content verifiable.
These changes help systems understand the information; each platform decides which sources to cite, so citations are not guaranteed.
A process you can verify
The quote defines the pages to improve, technical priorities, and information to clarify. The summary links each change to its page and available measurements: queries and clicks, referral visits, and received inquiries. Any AI citations are documented with the question, platform, and date.
Which solution do you need?
Local SEO covers one location and a small website. SEO Growth adds more extensive page work and new content. Campaigns buy visibility with a separate budget; social media management includes a content plan, copy, static graphics, approval and scheduling within the selected package's limits. None of these services guarantees sales or top rankings.
The first month
We analyze the website, competitors and relevant searches, then define priorities and measurement tools. Google Business requires eligibility and authorization; Search Console requires access to the verified property.
Monthly work
We work on the number of pages and content items specified in the plan. Each task is linked to the agreed searches; ads, social media and new content remain separate services when not included.
The report you receive
We list pages worked on, completed tasks, recorded searches, impressions, clicks, average position and next priorities. Visits and contacts remain distinct from sales, which cannot be guaranteed.
Your project, tailored to you.
Every project starts with your needs. Together we define goals, features and timing, then prepare a tailored proposal.
Let’s talk about your projectExamples to explore
The page distinguishes the internal project from client work and demonstration concepts. You can see the website and its status without confusing publication with measured SEO results.
The Kreluna company website
An internal project presenting Kreluna’s identity, projects, and contact details. The page documents the published website without attributing unmeasured SEO or sales results.
Explore the projectBefore you decide
Why does the first month of SEO cost more?
Every project starts with your needs. Together we define goals, features and timing, then prepare a tailored proposal.
How do you show what work has been done?
The report lists the pages and content worked on, completed changes and the data available in Search Console: searches, impressions, clicks and average position. Comparing these over time makes progress and issues visible.
How long does it take to see results?
There is no single timeline for everyone. It depends on the starting point, competition, chosen search query and Google's response. Early signals may appear sooner, while stable rankings can take several months.
Is the advertising budget included?
Every project starts with your needs. Together we define goals, features and timing, then prepare a tailored proposal.
How many posts do you publish?
Social Start includes 4 posts in total per month on one channel. Social Presence includes 8 original pieces of content per month adapted for Instagram and Facebook, not 8 per channel. Videos, photo shoots and replies to messages are excluded.
What is the difference between SEO and GEO?
For Google, optimizing for AI Overviews and AI Mode is part of SEO. GEO is the term used for the focus on understanding and potentially citing content in AI answers. They share the same foundations: accessible pages, verifiable information, and useful answers. In addition to indexing with a snippet, check inclusion in generative AI features in Search Console. No special markup guarantees a citation: the platform selects its sources.
Do you guarantee that Google or AI systems will find me immediately?
No. Technical accessibility and clear content help discovery, but crawling, indexing and selection in results depend on the platforms. Timelines and rankings are not guaranteed.
Tell us about your project
To help us prepare a useful proposal, complete the form or email info@kreluna.it with:
- Services or products to promote and target area
- Website and active channels
- Goal, with separate service and advertising budgets
- Available photos, copy and authorized account access
Do not send passwords or your customers' personal data. We will agree on any necessary access later.
Consistency before rankings.
A practical checklist for local pages, Google Business Profile, business information, genuine reviews, citations and measurement.