Tell us what you want to achieve
We start with your business, customers, services, offers and tone of voice. We do not publish generic content that could belong to anyone.
SEO, web marketing and digital marketing
Being online and receiving requests are two different goals. We work on SEO and web marketing to improve Google visibility for relevant searches, without promising guaranteed rankings. Local presence, website content, ads and social media each require different work.
We are based in Montecatini Terme: services are available in Valdinievole and Tuscany, as well as remotely throughout Italy.
See how we work with businesses throughout Italy
If you primarily need Facebook advertising or local Instagram Ads, visit the dedicated page Meta Ads (Facebook and Instagram)Google Ads.
HOW IT REALLY WORKS
From people's searches to your website.
We do not add words at random. We choose relevant searches, improve the pages that should answer those questions and check whether Google starts showing them more often and higher in results.
- 01Understand what people search for
Services, locations, search intent and competitors define the priorities.
- 02Make the page useful
Titles, copy, images, links, speed and local presence work together.
- 03Measure and improve
Search Console shows searches, impressions, clicks and average position: these are the starting point for the report.
Which solution do you need?
Local SEO covers one location and a small website. SEO Growth adds more extensive page work and new content. Campaigns buy visibility with a separate budget; social media management includes a content plan, copy, static graphics, approval and scheduling within the selected package's limits. None of these services guarantees sales or top rankings.
The first month
We analyze the website, competitors and relevant searches, then define priorities and measurement tools. Google Business requires eligibility and authorization; Search Console requires access to the verified property.
Monthly work
We work on the number of pages and content items specified in the plan. Each task is linked to the agreed searches; ads, social media and new content remain separate services when not included.
The report you receive
We list pages worked on, completed tasks, recorded searches, impressions, clicks, average position and next priorities. Visits and contacts remain distinct from sales, which cannot be guaranteed.
What it costs and what is included
Prices exclude any applicable VAT. The quote confirms scope, timeline, total amount, external costs and terms before work begins.
Local SEO
first month from €840
Then from €350/month
For a small business with one location and a website with limited needs.
- First month: from €490 for analysis, priorities and monitoring + from €350 for the first monthly fee
- Google Business Profile management, if eligible and authorized: relevant information and updates
- Optimization of up to 2 existing pages per month: titles, copy, structure and links, based on priorities
- Monthly report: completed work, recorded searches, impressions, clicks and next steps
Keep in mind: New articles, technical rebuilds, additional locations and paid advertising are not included. The fee pays for agreed work, not guaranteed rankings or customers. If we built the website, we assess only the initial setup still needed and do not charge again for setup already included. Duration, renewal and termination terms are agreed before work begins.
Advertising campaigns
first month from €740
Then from €350/month + advertising budget
One platform, one goal and advertising spend of up to €1,500 per month. For Meta Ads, Facebook Ads and Facebook and Instagram advertising we also have a dedicated page.
- First month: from €390 for setup and checks on permitted tracking + from €350 for management
- Up to 2 campaigns on either Google Ads or Meta Ads (Facebook and Instagram), not both; required materials agreed before launch
- Weekly checks and optimization
- Monthly report with spend, clicks and measurable results when tracking is available and permitted
Keep in mind: The advertising budget is in addition to management fees and is paid directly to the platform. Landing pages, videos, photo shoots and additional creative assets are not included. We prepare a dedicated quote for these services, higher budgets or multiple platforms. We monitor results without guaranteeing a number of sales.
Social Start
from €250/month
No separate setup fee planned
A simple plan to tell your business's story on one social channel.
- Monthly content calendar
- 4 posts in total per month, about 1 per week, with copy and static graphics
- Source materials supplied by the client
- One plan revision and post scheduling
Keep in mind: Photo shoots, videos, reels, replies to messages and comments, campaigns and advertising budgets are excluded. Additional channels are quoted separately.
Social Presence
from €390/month
No separate setup fee
For more consistent posting on Instagram and Facebook using the same content plan.
- 8 original pieces of content in total per month, about 2 per week
- Copy and static graphics, adapted and reposted across the 2 channels
- Content calendar, one revision and scheduling
- Monthly report; photos and materials supplied by the client
Keep in mind: The plan includes a total of 8 original pieces of content each month, adapted for Instagram and Facebook. Reels, photo shoots, message and comment management, campaigns and advertising budgets are outside the package.
SEO Growth
first month from €1,340
Then from €650/month
For a business website in one language, with up to 20 pages and an ongoing content plan.
- First month: from €690 for technical analysis, content, keywords and priorities + from €650 for the first monthly fee
- Optimization of up to 4 existing pages per month
- 2 new pieces of content per month, up to 800 words each
- Monthly report covering pages updated, content produced, impressions, clicks and next priorities
Keep in mind: The plan focuses on content and existing pages: it is not automatically added to the Local SEO plan. Website rebuilding, complex technical development, international SEO, extensive online stores and link purchases are not included. Setup already included in one of our projects is not charged again. No guaranteed rankings; duration and termination terms are defined before work begins.
Examples to explore
Demonstration concepts, not client references or products ready for delivery. The project pages explain the design decisions and link to the demos.
Designing the Kreluna website
An example of how to organize services, pricing and contact journeys. It is not a case study of SEO or sales results.
Explore the projectBefore you decide
Why does the first month of SEO cost more?
It includes analysis and initial setup as well as the monthly work. Local SEO starts at €840 for the first month and from €350/month afterward; SEO Growth starts at €1,340 for the first month and from €650/month afterward. Setup must not be added a second time.
How do you show what work has been done?
The report lists the pages and content worked on, completed changes and the data available in Search Console: searches, impressions, clicks and average position. Comparing these over time makes progress and issues visible.
How long does it take to see results?
There is no single timeline for everyone. It depends on the starting point, competition, chosen search query and Google's response. Early signals may appear sooner, while stable rankings can take several months.
Is the advertising budget included?
No. Management starts at €740 for the first month, then from €350/month for one platform (Google Ads or Meta Ads / Facebook Ads). The client pays ad spend directly to the platform from the first month. For Facebook and Instagram advertising see the Meta Ads page.
How many posts do you publish?
Social Start includes 4 posts in total per month on one channel. Social Presence includes 8 original pieces of content per month adapted for Instagram and Facebook, not 8 per channel. Videos, photo shoots and replies to messages are excluded.
Do you guarantee that Google or AI systems will find me immediately?
No. Technical accessibility and clear content help discovery, but crawling, indexing and selection in results depend on the platforms. Timelines and rankings are not guaranteed.
Tell us about your project
To help us prepare a useful proposal, complete the form or email info@kreluna.it with:
- Services or products to promote and target area
- Website and active channels
- Goal, with separate service and advertising budgets
- Available photos, copy and authorized account access
Do not send passwords or your customers' personal data. We will agree on any necessary access later.
Consistency before rankings.
A practical checklist for local pages, Google Business Profile, business information, genuine reviews, citations and measurement.