Make your business clear in AI search.
GEO focuses on content and its verifiability for systems that generate answers. For a business like Kreluna, that means explaining services, location, terms, and real work through accessible pages and consistent information.
SEO and GEO: what changes?
SEO helps people find pages in search engines. GEO also focuses on questions an AI answer might draw on: who provides a service, what it includes, and what evidence supports it.
Google applies standard SEO practices to AI Overviews and AI Mode. It does not require special AI files or dedicated markup. To be eligible as a source, a page must be indexed and eligible to appear with a snippet.
Can the pages be reached?
Check server responses, crawler rules, indexing, canonical addresses, and internal links. Essential information should be in the page text, available before animations or a chat window are opened.
OpenAI identifies OAI-SearchBot as a crawler for discovery in ChatGPT search. Allowing it in robots.txt is one part of the check; hosting and website protections must also allow access. This does not guarantee a citation.
What should a service page explain?
A useful page answers five questions: who the service is for, which problem it addresses, what is delivered, what is excluded, and how pricing and timing are agreed. Answers should match the quote and the work that can actually be delivered.
Project pages add evidence: the work’s name, the studio’s role, its status, and a link to a viewable result. A concept, a demo, and a live client website mean different things and should be described precisely.
How do you measure results?
Record changed pages and the intervention date. In Search Console, compare equivalent periods for queries, impressions, and clicks; traffic from Google’s AI features is included in Web search data. A change alone does not prove the effect of one edit.
When analytics are available and correctly configured, also review referrals and links tagged with utm_source=chatgpt.com. Visits can then be compared with received inquiries. Record any citations with the question, platform, and date: these are observations, not a complete share-of-visibility metric.
An example from Kreluna’s portfolio
The Centro Minibasket Montecatini page separates the work delivered, the information visitors can find, and the official website. Visitors can verify the project and understand Kreluna’s contribution. These are evidence of the work; no unmeasured traffic or enrollment increases are claimed.
Explore the Basket projectConsistent identity and evidence
Kreluna Software is based in Montecatini Terme and also works remotely. Contact details, business information, services, and project pages should describe the same business. Structured data describes information already visible, with consistent links between the business, page, and project.
Kreluna location and contact detailsSources and criteria for this guide
Where should your website start?
Gather your website address, priority services, service area, and customer questions. The quote defines pages, work, and available measurements. The free check analyzes one page; it does not measure how often an AI cites your business.
Explore SEO and GEO for your website