krelunaSOFTWARE Let's talk
← Home
All projectsTry the demo

A Kreluna concept · not client work

BEHIND THE DESIGN / E-commerce / figures and gaming

NOVAThe energy of collecting, with a clear sense of order.

An imaginary store for figures and gaming products. A dark setting and bright accents highlight the products while keeping the shopping journey clear.

Why these colors and this structure? Explore the projects
NOVA concept image
Image created for the demo · Fictional business
THE IMPRESSION WE WANT TO CREATE
«This store speaks my language. I can explore and compare the things that interest me.»

Who it is for
Fans of figures, collectibles, and gaming accessories.

A design intention, not a promise
This is the intention behind the design. Perception also depends on the audience, content, and service. It is not a result measured through testing or market research.

02 / CHOOSING THE COLORS

More than a palette.
A clear message.

For each color: its inspiration, the impression we want to create, and its role in the interface.

Purple night

#0E0C15
Why we chose it
It creates a backdrop consistent with the lighting in the product images.
What we want to communicate
Immersion and the feel of a digital universe.
Where it is used
The store background.

Bright lilac

#BF9AFF
Why we chose it
It echoes the accents in the images and stands out against the dark base.
What we want to communicate
Energy and a distinctive identity.
Where it is used
Primary buttons.

Lilac white

#F5EFFF
Why we chose it
It maintains a connection to the palette even in light text.
What we want to communicate
Consistency without taking attention away from the products.
Where it is used
Main text.

Deep purple

#30213E
Why we chose it
It distinguishes selections from the background.
What we want to communicate
Order within a visually intense setting.
Where it is used
Active navigation and selection surfaces.

Colors have no universal meaning and do not guarantee sales. Here, the associations are grounded in the imagery and the project's identity. Contrast, interaction states, and readability must be checked in actual use.

03 / TYPE AND IMAGERY

The tone comes through
in the details, too.

Arial and sans-serif typefaces

Large, compact headings give the store energy. Product cards remain easy to read so the catalog does not become one big promotional image.

The photography

The figure in the opening immediately establishes the category. Product images guide exploration, while categories, product pages, and prices support decisions.

Visual detail from the NOVA project
Concept imagery, not photography from a client project.
04 / PAGES AND USER JOURNEY

Every page has a purpose.

The structure separates information and guides decisions. In apps, these sections represent screens or steps, not necessarily separate web addresses.

  1. 01

    Storefront and catalog

    The featured item introduces the store; categories help narrow the selection.

  2. 02

    Product page

    Details and price support the decision to add an item to the cart.

  3. 03

    Cart

    Quantities and totals make the selection easy to review.

  4. 04

    Simulated purchase

    The summary completes the journey without real payments or orders.

The main user journey

  1. 01Discover the selection
  2. 02Explore a category
  3. 03View a product
  4. 04Review the cart
THE NEXT STEP

Want a project designed this way?

Tell us about your business and what you want to achieve. Together, we will define a starting point, with scope, timeline, and costs agreed on before work begins.

Tell us about your projectPricing and inclusionsAll services