A defined goal
WhatsApp messages, contact forms, calls, bookings or website traffic: we choose a measurable goal together before spending.
Meta Ads for local businesses: Facebook and Instagram that generate contacts.
Looking for an agency for Meta Ads, Facebook Ads or Facebook and Instagram advertising? We set up clearly defined campaigns around a concrete goal — messages, calls, bookings or website visits — and optimize them with regular reporting. The advertising budget remains separate from management fees.
We are based in Montecatini Terme: we work with businesses in Valdinievole and Tuscany, and remotely throughout Italy.
When advertising on Facebook and Instagram makes sense
SEO works on organic search visibility over time. Meta campaigns buy immediate visibility by showing ads to people in the area or with interests relevant to your service. They complement a clear website and a solid offer; they do not replace them.
Audience and creative
We define location, age and interests (or custom audiences when available) and prepare copy and formats suited to feeds and Stories, within the package limits.
Spending control
You set the daily or monthly budget in Meta. We manage the campaigns, weekly optimization and reporting, without promising a fixed number of sales.
HOW WE WORK
From brief to live campaign.
The process is straightforward: understand what to promote, set up tracking and campaigns, then optimize using the available data.
- 01Brief and priorities
Services to promote, target area, approximate management and media budgets, and available materials (photos, offers, landing page or profile).
- 02Account and tracking
Business Manager / Ads Manager, Pixel or Conversions API when permitted, and essential events linked to the goal.
- 03Launch and optimization
Up to 2 Meta Ads campaigns, weekly checks, and adjustments to creative, audiences and bids within the agreed scope.
- 04Monthly report
Spend, key results (clicks, messages, leads or conversions when trackable) and next steps. No invented metrics.
What it costs and what is included
Prices exclude any applicable VAT. They follow the package Advertising campaigns already listed in marketing pricing: one platform (Meta here), one goal and advertising spend of up to €1,500 per month. The quote confirms scope, timeline and terms before work begins.
Meta Ads management
first month from €740
Then from €350/month + advertising budget (ad spend)
Facebook Ads and Instagram Ads managed through Meta Ads Manager, for local businesses and companies that want organized, measured campaigns.
- First month: from €390 for setup and checks on permitted tracking + from €350 for management
- Up to 2 Meta Ads campaigns (Facebook and/or Instagram and Meta placements); required materials agreed before launch
- Weekly checks and optimization
- Monthly report with spend, clicks and measurable results when tracking is available and permitted
Keep in mind: The advertising budget is in addition to management fees and is paid directly to Meta. Landing pages, videos, photo shoots and additional creative assets are not included. Google Ads, multiple platforms or media budgets above €1,500/month require a dedicated quote. We monitor results without guaranteeing a number of sales or messages.
What is included vs. what you pay Meta
budget clarity
Two separate items, always.
- Included in management: setup, campaign structure, optimization, reporting and discussions about the plan
- Not included: ad spend (Meta advertising credit), Meta taxes and third-party tools not agreed on
- Outside the package: community management (replies to organic messages/comments), a social content plan and website rebuilding
- For organic social media, see Social Start / Social Presence
Transparency: we do not invent case studies or customer numbers. Our proposal specifies the work and its limits; results depend on the offer, creative, market and budget.
Service area
We operate from Montecatini Terme (PT), Viale Dante Alighieri 3. We support businesses in Valdinievole, in Tuscany and, remotely, throughout Italy. Campaigns can target your local service area or a wider region, based on the brief.
Frequently asked questions about Meta Ads and Facebook Ads
What is Meta Ads, and how does it differ from Facebook Ads?
Meta Ads is Meta's advertising platform for ads on Facebook, Instagram and other placements within the group. Many people still search for this service as “Facebook Ads” or “Facebook advertising”: campaigns are now set up and optimized in Meta Ads Manager.
Is the advertising budget included in management?
No. Management starts at €740 for the first month, then from €350/month for one platform (Meta). The client pays advertising spend directly to Meta from the first month; it is not included in the management fee.
What does the first month of Meta Ads include?
It includes initial setup, checks on permitted tracking, setup of up to 2 Meta campaigns and the first month of management. As a guide: from €390 for setup and tracking + from €350 for management, for a total starting at €740 in the first month, excluding any applicable VAT.
Which areas do you serve?
We are based in Montecatini Terme. We work with businesses in Valdinievole and Tuscany, and remotely throughout Italy. Campaigns can target local, regional or national areas based on the agreed goal.
Do you guarantee messages, sales or a cost per lead?
No. We monitor spend, clicks, messages and conversions when tracking is available and permitted, and optimize the campaigns. Results and cost per contact depend on the offer, creative, market and budget: they are not guaranteed.
Do I also need a social media plan or a website?
Meta Ads campaigns are separate from organic social content management and website development. It often helps to have a clear page or contact channel to send people to; if needed, we can assess SEO and marketing or an update to your website.
Let's talk on WhatsApp or through the form
For a useful proposal, tell us which services you want to promote, the target area, approximate management and media budgets, and whether you already have Business Manager or a Pixel. Or contact us directly:
- What you want to promote and in which area
- Goal (messages, calls, bookings, website visits)
- Separate management and advertising budgets
- Photos, offers and account access already available
Do not send passwords or your customers' personal data. We will agree on any necessary access later.