A defined goal
WhatsApp messages, contact forms, calls, bookings or website traffic: we choose a measurable goal together before spending.
Meta Ads for local businesses: Facebook and Instagram campaigns with a clear goal.
Looking for an agency for Meta Ads, Facebook Ads or Facebook and Instagram advertising? We set up clearly defined campaigns around a concrete goal — messages, calls, bookings or website visits — and optimize them with regular reporting. The advertising budget remains separate from management fees.
We are based in Montecatini Terme: we work with businesses in Valdinievole and Tuscany, and remotely throughout Italy.
When advertising on Facebook and Instagram makes sense
SEO works on organic search visibility over time. Meta campaigns let you buy advertising placements to reach the agreed audience after the ads are approved and activated. Results and timing also depend on your offer, materials, and budget.
Audience and creative
We define location, age and interests (or custom audiences when available) and prepare copy and formats suited to feeds and Stories, within the package limits.
Spending control
You set the daily or monthly budget in Meta. We manage the campaigns, weekly optimization and reporting, without promising a fixed number of sales.
HOW WE WORK
From brief to live campaign.
The process is straightforward: understand what to promote, set up tracking and campaigns, then optimize using the available data.
- 01Brief and priorities
Services to promote, target area, approximate management and media budgets, and available materials (photos, offers, landing page or profile).
- 02Account and tracking
Business Manager / Ads Manager, Pixel or Conversions API when permitted, and essential events linked to the goal.
- 03Launch and optimization
Up to 2 Meta Ads campaigns, weekly checks, and adjustments to creative, audiences and bids within the agreed scope.
- 04Monthly report
Spend, key results (clicks, messages, leads or conversions when trackable) and next steps. No invented metrics.
Your project, tailored to you.
Every project starts with your needs. Together we define goals, features and timing, then prepare a tailored proposal.
Let’s talk about your projectService area
We operate from Montecatini Terme (PT), Viale Dante Alighieri 3. We support businesses in Valdinievole, in Tuscany and, remotely, throughout Italy. Campaigns can target your local service area or a wider region, based on the brief.
Frequently asked questions about Meta Ads and Facebook Ads
What is Meta Ads, and how does it differ from Facebook Ads?
Meta Ads is Meta's advertising platform for ads on Facebook, Instagram and other placements within the group. Many people still search for this service as “Facebook Ads” or “Facebook advertising”: campaigns are now set up and optimized in Meta Ads Manager.
Is the advertising budget included in management?
Every project starts with your needs. Together we define goals, features and timing, then prepare a tailored proposal.
What does the first month of Meta Ads include?
Every project starts with your needs. Together we define goals, features and timing, then prepare a tailored proposal.
Which areas do you serve?
We are based in Montecatini Terme. We work with businesses in Valdinievole and Tuscany, and remotely throughout Italy. Campaigns can target local, regional or national areas based on the agreed goal.
Do you guarantee messages, sales or a cost per lead?
No. We monitor spend, clicks, messages and conversions when tracking is available and permitted, and optimize the campaigns. Results and cost per contact depend on the offer, creative, market and budget: they are not guaranteed.
Do I also need a social media plan or a website?
Meta Ads campaigns are separate from organic social content management and website development. It often helps to have a clear page or contact channel to send people to; if needed, we can assess SEO and marketing or an update to your website.
Let's talk on WhatsApp or through the form
For a useful proposal, tell us which services you want to promote, the target area, approximate management and media budgets, and whether you already have Business Manager or a Pixel. Or contact us directly:
- What you want to promote and in which area
- Goal (messages, calls, bookings, website visits)
- Separate management and advertising budgets
- Photos, offers and account access already available
Do not send passwords or your customers' personal data. We will agree on any necessary access later.